¿Cuál es una buena/excelente métrica de retención?
(lennyrachitsky.com)Valores obtenidos al preguntar a 20 Growth Hackers con experiencia sobre la retención "GOOD and GREAT"
- ¿Cuál es una buena métrica de User Retention? (base de 6 meses)
→ Social (Snapchat, Twitter, Instagram): ~25% is GOOD, ~45% is GREAT
→ Transacciones (AirBnB, Lyft): ~30% is GOOD, ~50% is GREAT
→ SaaS (Netflix, Spotify, Hulu, Dropbox): ~40% is GOOD, ~70% is GREAT
→ SMB SaaS (Asana, Slack, Atlassian): ~60% is GOOD, ~80% is GREAT
→ SaaS empresarial (SalesForce, Workday): ~70% is GOOD, ~90% is GREAT
- ¿Cuál es una buena métrica de Net Revenue Retention? (base de 12 meses)
→ SaaS de consumo (Netflix, Spotify, Hulu): ~55% is GOOD, ~80% is GREAT
→ Bottoms Up SaaS (Slack, Zoom, Datadog, Dropbox, New Relic): ~100% is GOOD, ~120% is GREAT
→ Land and Expand VSB SaaS (Gusto): ~80% is GOOD, ~100% is GREAT
→ Land and Expand SMB / Mid-Market SaaS (Atlassian, Box, ZenDesk, Sendgrid): ~90% is GOOD, ~110% is GREAT
→ SaaS empresarial (SalesForce, Workday): ~110% is GOOD, ~130% is GREAT
- VSB: Very Small Business
1 comentarios
Entender la estrategia de Land and Expand https://saasx.com/2018/09/…
"Empezar con un trato pequeño e ir ampliando gradualmente su tamaño dentro de la organización"
→ Es fácil pensarlo si imaginas a Atlassian Jira comenzando con 10 usuarios e incrementando la cantidad de usuarios.