Apple vs. Google comparados en ilustraciones

1. Toma de decisiones

Google: create what users think they want

Apple: create what they think users want

2. Investigación y desarrollo

Google: development over research

Apple: research over development

3. Consistencia

Google: consistency focused on visual consistency

Apple: consistency focused on user experience

4. Revelación anticipada de productos

Google: press releases and teasers

Apple: none

5. Evolución del diseño

Google: redesigns and new trends

Apple: evergreen, long-lasting design

6. Privacidad Google: simulated privacy

Apple: true privacy

7. Tipos de usuarios

Google: extensive coverage

Apple: limited coverage

8. Liderazgo

Google: flat structure with distributed power

Apple: hierarchical structure with centralized power

9. Ecosistema

Google: open-source

Apple: proprietary

10. Estrategia Go-To-Market (UI)

Google: spotlight and promotions

Apple: retain existing structure